Teaching and Research Faculty
Name: Georgia Zouni |
Title: Assistant Professor |
Office: – |
Phone: +30 210 414 2— |
E-mail: gzouni(-at-)unipi(-dot-)gr |
Dr. Georgia Zouni teaches Tourism Marketing at the newly established Department of Tourism Studies of the University of Piraeus, as she holds a PhD in Strategic Marketing of Destinations and MBA-Tourism Management from the University of Piraeus and a BSc in Marketing of the Athens University of Economics and Business with a focus on Marketing.
Since 2011 he has been teaching Tourism Marketing and Tourism in postgraduate and undergraduate programs at the University of Piraeus (MBA of Tourism of the University of Piraeus) and other Greek public universities (eg MA Program in Cultural Management at the University of Kent, at the Agricultural University of Athens, at the Hellenic Open University, etc.).
To date she has contributed to the Tourism academia with peep reviewed papers in international journals, publications, book chapters after review and has also a solid participation in international conferences of Marketing, such as the European Marketing Academy Annual Conference (EMAC), which is also a member. One of her papers awarded as the best paper presented at the CHME Conference at University of Strathclyde, UK (2008). Her academic interests focus on destination marketing, destination experience, tourism satisfaction and digital marketing.
She has a proven track record of participating in international research projects, as he has participated in European and Mediterranean funded research projects (eg ENI CBC MED programs, Interreg, DG Regio).
In summary, her actions in Tourism are:
- Specialist in the Council of Europe and the European Union as Head of Strategic Planning and Branding for Cultural Tourism.
- Head of the Greek Project Team of the European Union & Ministry of Tourism for Tourism Education in Greece (Greek Component Leader).
- Special Adviser: Ministry of Tourism, Ministry of Marine and Island Policy, Ministry of Health, etc.
- Design professional tourism education programs and teaching of over 5500 tourism professionals for professional organisations (INSETE, EEDE).
- Founding member of the OpenTourism Tourism Network with over 16,000 members-professionals of Tourism in Greece.
- Lecturer of Entrepreneurship Seminars (ALBA Venture Garden), of the Hellenic Initiative.
- Mentoring start-ups (Peripatos, Ploos Design, Ladolea, etc.).
- TSK304. Tourism Marketing (3rd semester)
- TSK401. Consumer Behavior and Psychology in Tourism (4th semester)
- TSK502. Alternative and Special Forms in Tourism (5th Semester)
- TSK601. Tourism and Regional Development (6th semester)
- TSK701. Tourism Destination and Brand Management (7th semester)
- TSK803. Digital Marketing in Tourism (8th semester)
- TSER01-02. Research Project (Elective)
- Pytharoulakis, M. & Zouni, G., (2021). Lobbyscape: a framework about the effect of hotel lobbies’ atmospheric elements on customer satisfaction. Research in Hospitality Management [ISSN: 2224-3534 EISSN: 2415-5152, Taylor & Francis Publications], 10:2, 107-115, DOI: 10.1080/22243534.2020.1869465.
- Klouvidaki, D., and Zouni, G. (2021, under review). Vegetarians niche market: travel behavior and marketing strategies for tourism destinations and organisations. British Food Journal [ISSN: 0007-070X, 2019 Impact Factor 2.09, Emerald Group Publications] [letter of abstract acceptance].
- Zouni, G., and Roumpoglou A. (2020, under review). Digital marketing strategy in destinations: the case of Thessaloniki, Greece, Journal of Tourism, Heritage & Services Marketing. (ISSN: 2529-1947 [EasyChair status receipt for JTHSM-1].
- Zouni, G., Nasiou, M., Kapetanaki, E. and Georgaki, I. (2020, under review). A longitudinal study for measuring similarities and differences on tourists and tourism businesses’ perceptions about covid-19 impact on tourism. Journal of Travel and Tourism Marketing [ISSN: 10548408, 15407306, Routledge, ABS 2*, ABDC A, 2019 Impact Factor 4.097] [letter of abstract acceptance By Prof. Deepak Chhabra].
- Lykoudi, D. M., Zouni, G., & Tsogas, M. M. (2020). Self-love emotion as a novel type of love for tourism destinations. Tourism Geographies, 1-22. [ISSN: 1461-6688 (Print) 1470-1340 (Online), Routledge, ABS 2*, ABDC A, 2019 Impact Factor 3.159] https://doi.org/10.1080/14616688.2020.1765009.
- Zouni, G., Markogiannaki, P., and Georgaki, I. (2020). Examining the interrelation of destination image, event image and satisfaction for sports mega-events: the case of Athens Classic Marathon-The Authentic. Tourism Economics, p.1-16 (SAGE, ABS 2*, ABDC A), https://doi.org/10.1177/1354816619898074.
- Zouni, G., Tsogas, M., and Lykoudi, D. (2019) Examining the Relationship between Customer Value – Encounter Satisfaction – Overall Satisfaction in Tourism Destinations. International Journal of Services, Economics and Management, Vol.10, No.4, pp.357 – 379. [Inderscience, Scopus) DOI: 10.1504/IJSEM.2019.105019.
- Zouni, G., Bogri and Georgaki (2019). Investigation of the implementation of Internal Marketing to hotels: the case of hotels of the Chania prefecture, Greece. Journal of Gastronomy, Hospitality, and Travel. 2(2), 87-107. DOI: 10.33083/joghat.2019.18, http://www.joghat.org/uploads/2019-vol-2-issue-2-full-text-20.pdf.
- Zouni, G., Karlis, A., & Georgaki, I. (2019). Investigation of similarities and differences between Dance Tourism markets: the case of Patras, Greece. Tourism and Heritage Journal, 1, 16-31 (Online ISSN: 2604-2347) http://revistes.ub.edu/index.php/tourismheritage/article/view/28119/29407.
- Zouni, G., and Digkas, D. (2019). Marketing suggestions for multi-Religious Tourism development: the case of Thessaloniki, Journal of Tourism, Heritage & Services Marketing, Vol. 5, No. 2, pp. 36-42. (ISSN: 2529-1947 – doi: 10.5281/zenodo.3601675) https://www.jthsm.gr/vol5iss2/5-2-5.pdf.
- Zouni, G., and Kouremenos, A. (2008). Do Tourism Providers Know their Visitors? An Investigation of Tourism Experience at a Destination. Tourism & Hospitality Research, 8, 282–297. (ISSN: 14673584, SAGE, ABDC B) https://journals.sagepub.com/doi/10.1057/thr.2008.30.
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