The Undergraduate Study Program on Tourism Studies has been designed to provide knowledge (general and specialized) on a multitude of subjects in the Tourism industry, guided by contemporary market trends and needs.

The Undergraduate Study Program of the Department of Tourism Studies aims at educating and highly training in contemporary topics of management of tourism enterprises, tourism marketing, human resource management in tourism enterprises, total quality management, finance, accounting, information systems and law in tourism enterprises, as well as in subjects of tourism geography, promotion of tourist destinations, distribution and procurement, negotiation, leadership, development and management of new technologies in tourism enterprises, preparation of business plans, and specialization in subjects such as special forms of tourism (such as wine tourism, educational tourism, etc.), European tourism policy, etc.

To obtain the Tourism Studies Degree, a student must successfully complete the requirements of a total of forty-eight (48) courses, of which forty (40) are Mandatory and eight (8) are Elective, and accumulate the required number of a total of 240 ECTS (European Credit Transfer and Accumulation System) credits.

The Full-Time Undergraduate Study Program is structured in eight (8) semesters with six (6) courses per semester. With the structure of the undergraduate program of the Department of Tourism Studies, students enjoy a program that ensures a smooth and uninterrupted transition from their first to their last semester of studies. A plethora of courses (40 mandatory and 22 elective) are offered, covering a wide range of academic fields in the tourism sector, so that upon graduation, the student has both the background and specialization to work in any sector of the Tourism Industry in Greece or other countries. In this way, the undergraduate study program provides flexibility in course selection and the ability to adapt to the personal needs or requirements of its students. The number of courses offered within the undergraduate study program makes it competitive compared to other Tourism Study Programs in the country and abroad.

Additionally, the undergraduate study program provides the opportunity for direct connection with the labor market and practical application of the knowledge taught in the program, as students can undertake Internships in tourism enterprises, in lieu of elective courses.

Graduates of the undergraduate study program will be in a position to:

• Define, describe, interpret, apply, and synthesize concepts related to management and strategy, human resources, accounting and finance, marketing, organization and quality management, entrepreneurship, law, innovation management, information systems and new technologies, destination management, and environmental management in tourism enterprises and organizations.
• Demonstrate skills in the more efficient and effective organization and management of tourism enterprises and organizations.
• Use new information and communication technologies and digital media to support business functions and processes, decision-making, improving the quality of services, and promoting the tourism product.
• Interpret and evaluate tourism statistical data and other Big Data at national, european, and international level.
• Utilize statistical and quantitative methods for analyzing and solving business problems, decision-making, and identifying business opportunities.
• Support the development, transfer, implementation of innovative practices at the level of enterprises and organizations, as well as at national, european, and international level.
• Analyze situations and solve problems.
• Apply principles of business ethics and social responsibility.
• Recognize and implement different styles of leadership and motivation.
• Distinguish forms of alternative tourism and propose promotion strategies.
• Communicate orally and in writing on matters relating to enterprises and organizations in at least two languages (Greek and English) using the corresponding terminology.
• Effectively integrate and function as members of a team.
• Use service quality improvement models.
• Compare tourism businesses, evaluate employee management practices and promotion strategies, and develop competitive practices and strategies for their business.
• Recognize different types of tourists and use appropriate management techniques, as well as develop suitable attraction strategies.
• Review decisions and strategies and reorganize tourism enterprises.
• Identify and describe concepts of globalization and cultural diversity and heterogeneity.
• Develop and support multifaceted research activities contributing to the production of original and valuable knowledge in the field of management and organization of tourism enterprises/organizations.
• Adapt to new situations and data, and examine all the concepts covered in the undergraduate study program in different contexts.