Dr. Georgia Zouni is an Assistant Professor of Tourism Marketing in the Department of Tourism Studies at the University of Piraeus. She holds a Ph.D. in Strategic Tourism Destination Marketing and an MBA in Tourism Management from the University of Piraeus, as well as a B.Sc. in Operational Research and Marketing (major in Marketing) from the Athens University of Economics and Business. Since 2011, she has been continuously teaching Tourism Marketing and related subjects in undergraduate and postgraduate programs across Greek public universities. Her research focuses on strategic tourism destination marketing, the integrated tourism experience and product, stakeholder analysis, the development of new and special interest forms of tourism, digital marketing and digital transformation, as well as the sustainability and resilience of tourism ecosystems. Her published work includes articles in international peer-reviewed journals, book chapters in international academic volumes, and numerous presentations at international tourism and marketing conferences. She serves as a reviewer for international scientific journals and supervises postdoctoral, doctoral, postgraduate, and undergraduate research. She has participated in more than 20 European and nationally funded research projects and has carried out scientific and advisory work for institutional bodies. She has served as an Expert for the Council of Europe on strategic planning, branding, and cultural routes, and as Head of the Greek Project Team of the European Union and the Ministry of Tourism for Tourism Education in Greece. In the Department of Tourism Studies, she has undertaken duties in Outreach and Public Relations, emphasizing institutional partnerships and bridging the Department with the market and society. In 2023, she received the Teaching Excellence Award in the MBA in Tourism Management at the University of Piraeus.

ORCID

Google Scholar

1. TSK304. Tourism Marketing (3rd Semester)
2. TSK401. Tourist Consumer Behavior and Psychology (4th Semester)
3. TSK402. Tourism Market Research and Analysis (4th Semester)
4. TSK502. Alternative and Special Interest Tourism (5th Semester)
5. TSK601. Tourism and Regional Development (6th Semester)
6. TSK701. Brand Management for Destinations and Tourism Enterprises (7th Semester)
7. TSK803. New Digital Media in Tourism Marketing (8th Semester)
8. TSK612. Special Interest Tourism 2 – Agritourism, Ecotourism, Gastronomy, Oenology (Elective)
9. TSK613. Special Interest Tourism 6 – Conference, Educational, School Tourism (Elective)
10. TSK619. Strategic Destination Marketing (Elective)
11. TSER01-02. Research Project (Elective)

A. Publications in International Journals (with peer review)

• A14. Rapti, E., Zouni, G., Lykoydi, D.M., Tountopoulos, V., and Kallipolitou, T. (2025). Smart Sustainability in Urban Tourism: The GreCO Behavioural Change Framework. TPM – Testing, Psychometrics, Methodology in Applied Psychology, 32(S7), 2586-2591. https://tpmap.org/submission/index.php/tpm/article/view/3810/2831
• A13. Zouni, G., Katsanakis, I., Athanasiadis, A., & Nika, M.S. (2024). “The Impact of Antecedents on Airbnb Listing Prices: Evidence from Greece”, Studia Periegetica, https://doi.org/10.58683/sp.1994
• A12. Pnevmatikos, T., Zouni, G., and Nasiou, M.P. (2024). The effects of crises on the tourism sector: the case of Greece. Journal of Economics, Management and Trade, 30(9), pp. 67-77. https://doi.org/10.9734/jemt/2024/v30i91242
• A11. Zouni, G. Hatzimarinakis, S., & Varelas, S. (2022). Tourism Observatories for measuring the COVID-19 impact on tourism. Journal of Sustainability and Resilience, 2(1), 2. https://digitalcommons.usf.edu/jsr/vol2/iss1/2
• Α10. Lykoudi, D. M., Zouni, G., & Tsogas, M. M. (2022). Self-love emotion as a novel type of love for tourism destinations. Tourism Geographies, 24(2-3), 390-411. [re-publication of the A.7 from the Journal Editors]
• Α9. Zouni, G., Nasiou, P. M., Georgaki, I., & Kapetanaki, E. (2021). COVID-19 impact on tourism: Measuring similarities and differences on tourists and tourism businesses’ perceptions. Tourism and Heritage Journal, 3, 61-93. https://revistes.ub.edu/index.php/tourismheritage/article/view/37446
• A8. Pytharoulakis, M., & Zouni, G. (2020). Lobbyscape: A framework about the effect of hotel lobbies’ atmospheric elements on customer satisfaction. Research in Hospitality Management, 10(2), 107-115. [ISSN: 2224-3534 EISSN: 2415-5152,   Taylor & Francis Publications] https://doi.org/10.1080/22243534.2020.1869465
• Α7. Lykoudi, D. M., Zouni, G., & Tsogas, M. M. (2020). Self-love emotion as a novel type of love for tourism destinations. Tourism Geographies, 1-22. [ISSN: 1461-6688 (Print) 1470-1340 (Online), Routledge, ABS 2*, ABDC A, 2019 Impact Factor 3.159] https://doi.org/10.1080/14616688.2020.1765009
• Α6. Zouni, G., Markogiannaki, P., and Georgaki, I. (2020). Examining the interrelation of destination image, event image and satisfaction for sports mega-events: the case of Athens Classic Marathon-The Authentic. Tourism Economics, p.1-16 (SAGE, ABS 2*, ABDC A) https://doi.org/10.1177/1354816619898074
• Α5. Zouni, G., Tsogas, M., and Lykoudi, D. (2019) Examining the Relationship between Customer Value – Encounter Satisfaction – Overall Satisfaction in Tourism Destinations. International Journal of Services, Economics and Management, Vol.10, No.4, pp.357 – 379. [Inderscience, Scopus) DOI: 10.1504/IJSEM.2019.105019
• Α4. Zouni, G., Bogri and Georgaki (2019). Investigation of the implementation of Internal Marketing to hotels: the case of hotels of the Chania prefecture, Greece. Journal of Gastronomy, Hospitality, and Travel. 2(2), 87-107. DOI: 10.33083/joghat.2019.18 http://www.joghat.org/uploads/2019-vol-2-issue-2-full-text-20.pdf
• Α3. Zouni, G., Karlis, A., & Georgaki, I. (2019). Investigation of similarities and differences between Dance Tourism markets: the case of Patras, Greece. Tourism and Heritage Journal, 1, 16-31 (Online ISSN: 2604-2347) http://revistes.ub.edu/index.php/tourismheritage/article/view/28119/29407
• Α2. Zouni, G., and Digkas, D. (2019). Marketing suggestions for multi-Religious Tourism development: the case of Thessaloniki, Journal of Tourism, Heritage & Services Marketing, Vol. 5, No. 2, pp. 36-42. (ISSN: 2529-1947 – doi: 10.5281/zenodo.3601675)  https://www.jthsm.gr/vol5iss2/5-2-5.pdf
• Α1. Zouni, G., and Kouremenos, A. (2008). Do Tourism Providers Know their Visitors? An Investigation of Tourism Experience at a Destination. Tourism & Hospitality Research, 8, 282–297. (ISSN: 14673584, SAGE, ABDC B) https://journals.sagepub.com/doi/10.1057/thr.2008.30

C. Scientific publications in international conference refereed

• C.62. Lykoydi, D. M. Zouni, G., Rapti, E., and Katsanakis, I. (2026). Decoding Experiential and Psychological outcomes in Urban Tourism Marketing: a MIMIC approach. EMAC 2026 Conference, 2-5 June 2026, Bath, UK.
• C.61. Rapti, E., Zouni, G., & Lykoydi, D. M. (2026). Exploring intercultural competence among tourists in urban destinations: Insights for effective marketing. EMAC 2026 Conference, 2-5 June 2026, Bath, UK.
• C.60. Katsanakis, I., Zouni, G. & Kastrounis, D. (2026). “Embedding Education and Training as Infrastructure for Resilient and Sustainable Tourism Destination Ecosystems”, 2nd INTOCUS International Conference – Heritage, Cultural Tourism, and Sustainability, 27-28 February 2026, Athens, Greece.
• C.59. Katsanakis, I., Zouni, G. & Kastrounis, D. (2026). “Understanding Visitor Experience in the Hospitality Sector through Text Analytics: Evidence from Rhodes”, 2nd INTOCUS International Conference – Heritage, Cultural Tourism, and Sustainability, 27-28 February 2026, Athens, Greece.
• C.58. Rapti, E., Zouni, G., & Lykoudi, D.-M. (2025). Bridging cultures: Empowering tourists’ intercultural competence by leveraging personalised destination experiences for sustainable growth. In Proceedings of the 2025 Global Marketing Conference, Hong Kong. Conference Proceedings: pp. 770-773 https://doi.org/10.15444/GMC2025.10.02.05
• C.57. Rapti, E., Zouni, G., Tountopoulos, V., & Kallipolitou, T. (2025). Building the future of smart cities: The conceptual framework of the GreCO project. In Proceedings of the 2025 International Conference on Domestic Tourism, Hospitality and Sustainability, Copenhagen. https://academicresearchlibrary.com/storage/pdf/UbxZD3feQtY1KrEhwOC8urpgihErBS8MfdAcm50i.pdf
• C.56. Lykoudi, D., Zouni G., and Tsogas, M. (2025). Emotion-Driven Segmentation: Revealing Destination Love Types for Destination Marketing Management, is accepted for oral presentation at the 2025 American Marketing Association Summer Academic Conference on 22 – 24 August 2025, in Chicago, USA. Proceedings (pp. 531-536) https://46387974.fs1.hubspotusercontent-na1.net/hubfs/46387974/2025_Summer_AMA_Proceedings_August_19_2025.pdf
• C.55. Katsanakis, I., Bampa, V., Agoraki, K., & Zouni, G. (2025). “Tourism Destination Ecosystems and AI: A Framework for Personalization, Optimization, and Sustainable Development”, 21st National and International Conference of Hellenic Society of Systemic Studies: Systemic Human Resources Management and New Technologies, 08-11 October 2025, Tripoli, Greece.
• C.54. Katsanakis, I., Bampa, V., & Zouni, G. (2025). “The EDUCATE Framework for Resilience, Flexibility and Sustainability in Tourism Destination Ecosystems”, 21st National and International Conference of Hellenic Society of Systemic Studies: Systemic Human Resources Management and New Technologies, 08-11 October 2025, Tripoli, Greece.
• C.53. Katsanakis, I., Zouni, G., Lykoudi, D.M. (2025). “Unveiling tourist perceptions and preferences in urban destinations: Insights from the Athens Riviera, Greece”, 25th Annual Conference of the European Network for Business and Industrial Statistics (ENBIS), 14-18 September 2025, Piraeus, Greece.
• C.52. Katsanakis, I., Zouni, G. (2025). “Designing a Conceptual Framework for a Knowledge Hub in Tourism Destinations: Data Integration across Ecosystem Stakeholders”, International Conference on Business Analytics in Practice (ICBAP) 2025: Machine Learning and AI in Business, 24-27 August 2025, Piraeus, Greece.
• C.51. Katsanakis, I., Zouni, G., Nika, M.-S., Kefalas, S. (2025). “Understanding Visitor Experience in the Hospitality and Tourism Sector through Text Analytics: A Case Study from a Greek Tourism Destination”, International Conference on Business Analytics in Practice (ICBAP) 2025: Machine Learning and AI in Business, 24-27 August 2025, Piraeus, Greece.
• C.50. Zouni, G., Katsanakis, I., Kakaraki, A., Lykoudi, D.M. (2025). “Traditional vs digital marketing strategies on consumer behavior”, International Conference on Tourism (ICOT2025) “Regenerative Travel: Balancing Technology and Sustainability”, 25-28 June 2025, Dubrovnik, Croatia.
• C.49. Bampa, V., Zouni, G., Katsanakis, I. (2025). “Building resilient and sustainable tourism destinations through education: A theoretical framework for stakeholder learning and engagement”, International Conference on Tourism (ICOT2025) “Regenerative Travel: Balancing Technology and Sustainability”, 25-28 June 2025, Dubrovnik, Croatia.
• C.48. Lykoudi, D., Zouni G., and Tsogas, M. (2025). Self-love towards destinations: scale development and validation (ID: 616), is accepted for oral presentation at the EMAC Conference 2025 hosted by ESIC University on May 27-30, 2025, in Pozuelo (Madrid), Spain. https://proceedings.emac-online.org/pdfs/A2025-126092.pdf
• C.47. Akriotis, N. and Zouni, G. (2024). “Behavioral International Survey on Post- COVID Wine Tourists’ Behavior, 20th National and International Conference of Hellenic Society of Systemic Studies: Systems Approach for Innovative Entrepreneurship, 11-14 December 2024, Ioannina, Greece. https://lab-ntodl.ecedu.uoi.gr/files/document/filename/20th_hsss_national_conference.pdf
• C.46. Zouni, G., Lykoudi, M.M, and Panagiotidou, Z. (2024). “Survey and Findings on Hiking Tourism post- pandemic Behavior”, 20th National and International Conference of Hellenic Society of Systemic Studies: Systems Approach for Innovative Entrepreneurship, 11-14 December 2024, Ioannina, Greece. https://lab-ntodl.ecedu.uoi.gr/files/document/filename/20th_hsss_national_conference.pdf
• C.45. Akriotis, N. and Zouni, G. (2024). “Behavioral and Psychographic Characteristics of Modern Cultural Tourists: A Comprehensive Literature Review”, 20th National and International Conference of Hellenic Society of Systemic Studies: Systems Approach for Innovative Entrepreneurship, 11-14 December 2024, Ioannina, Greece. https://lab-ntodl.ecedu.uoi.gr/files/document/filename/20th_hsss_national_conference.pdf
• C.44. Zouni, G., Katsanakis, I., & Lika, E. (2024). “Marketing Strategies for Companies Providing Alternative Forms of Tourism with a Focus on Sustainability”, 20th National and International Conference of Hellenic Society of Systemic Studies: Systems Approach for Innovative Entrepreneurship, 11-14 December 2024, Ioannina, Greece. https://lab-ntodl.ecedu.uoi.gr/files/document/filename/20th_hsss_national_conference.pdf
• C.43. Zouni, G., Katsanakis, I., Pnevmatikos, T., Nasiou, P.-M., & Koutoulakis, M. (2024). “Evaluating the socioeconomic and experiential impact of the Aegean Regatta 2024 on local communities and participants”, 20th National and International Conference of Hellenic Society of Systemic Studies: Systems Approach for Innovative Entrepreneurship, 11-14 December 2024, Ioannina, Greece. https://lab-ntodl.ecedu.uoi.gr/files/document/filename/20th_hsss_national_conference.pdf
• C.42. Pnevmatikos, T., Zouni, G., Katsanakis, I., & Nasiou, P.-M. (2024). “The impact of economic crisis in productivity of tourism sector in Greece”, 20th National and International Conference of Hellenic Society of Systemic Studies: Systems Approach for Innovative Entrepreneurship, 11-14 December 2024, Ioannina, Greece. https://lab-ntodl.ecedu.uoi.gr/files/document/filename/20th_hsss_national_conference.pdf
• C.41. Bampa, V., Katsanakis, I., Zouni, G., & Kopanaki, E. (2024). “Flexibility and agility in tourism destination ecosystems”, 20th National and International Conference of Hellenic Society of Systemic Studies: Systems Approach for Innovative Entrepreneurship, 11-14 December 2024, Ioannina, Greece. https://lab-ntodl.ecedu.uoi.gr/files/document/filename/20th_hsss_national_conference.pdf
• C.40. Zouni, G., & Katsanakis, I. (2024). “Profiling Slow Tourists and Implications for Marketing and Product Development”, 11th International Conference of the International Association of Cultural and Digital Tourism (IACuDiT) “Innovation and Creativity in Tourism, Business and Social Sciences”, 03-05 September 2024, Naxos, Greece.
• C.39. Katsanakis, I., Zouni, G. & Kournioti, M. (2024). “A quantitative evaluation of user experience in digital travel platforms”, International Conference on Tourism (ICOT2024) “Τourism in the Era of Liquid Modernity: Rethinking Tourism Strategy and Facing Uncertainty”, 26-29 June 2024, Corfu, Greece. https://iatour.org/icot2024/programme/
• C.38. Zouni, G., Katsanakis, I., Nika, M. & Mitropoulou, K. (2024). “Understanding tourists’ perception and utilization of Artificial Intelligence”, International Conference on Tourism (ICOT2024) “Τourism in the Era of Liquid Modernity: Rethinking Tourism Strategy and Facing Uncertainty”, 26-29 June 2024, Corfu, Greece. https://iatour.org/icot2024/programme/
• C.37. Bampa, V., Zouni, G. & Katsanakis, I. (2024). “A theoretical framework integrating resilience, flexibility and sustainability in tourism destinations leveraging emerging technologies”, International Conference on Tourism (ICOT2024) “Tourism in the Era of Liquid Modernity: Rethinking Tourism Strategy and Facing Uncertainty”, 26-29 June 2024, Corfu, Greece. https://iatour.org/icot2024/programme/
• C.36. Katsanakis, I., & Zouni, G. (2024). “A Quantitative Approach on the Evaluation of Travel Applications and Web Platforms”, International Scientific Conference “Innovation in the Tourism Industry in light of International Contemporary Changes”, 24-25 April 2024, New Alamein, Egypt.
• C.35. Bampa, V., Zouni, G., & Katsanakis, I. (2024). “Integrating Flexibility, Resilience, and Sustainability in Tourism Destination Ecosystems”, International Scientific Conference “Innovation in the Tourism Industry in light of International Contemporary Changes”, 24-25 April 2024, New Alamein, Egypt.
• C.34. Zouni, G., Katsanakis, I., & Kleisarchaki, I. (2024). “A Stakeholder Approach for Evaluating Carrying Capacity in Tourist Destinations”, International Scientific Conference “Innovation in the Tourism Industry in light of International Contemporary Changes”, 24-25 April 2024, New Alamein, Egypt.
• C.33. Katsanakis, I., Zouni, G. (2024). “A Theoretical Model for Digital Transformation in Tourism: Pathways to Resilience and Sustainability”, 1st INTOCUS International Conference on “Tourism and Cultural Heritage: Resilience, Sustainability, and Transformation”, 08-09 March 2024, Athens, Greece. https://www.tourismheritage.hua.gr/wp-content/uploads/2024/03/INTOCUS-FINAL-PROGRAM_05_03-1.pdf
• C.32. Zouni, G., Katsanakis, I., Lykoudi D.-M. (2024). “The Impact of Island Festivals to the Sustainable Tourism Development of the Destinations”, 1st INTOCUS International Conference on “Tourism and Cultural Heritage: Resilience, Sustainability, and Transformation”, 08-09 March 2024, Athens, Greece. https://www.tourismheritage.hua.gr/wp-content/uploads/2024/03/INTOCUS-FINAL-PROGRAM_05_03-1.pdf
• C.31. Bampa, V., Zouni, G., Katsanakis, I. (2024). “A Theoretical Framework for Flexibility, Resilience, and Sustainability in Tourism Destinations”, 1st INTOCUS International Conference on “Tourism and Cultural Heritage: Resilience, Sustainability, and Transformation”, 08-09 March 2024, Athens, Greece. https://www.tourismheritage.hua.gr/wp-content/uploads/2024/03/INTOCUS-FINAL-PROGRAM_05_03-1.pdf
• C.30. Griva, A., and Zouni, G. (2023). “Exploitation of the New Business Models in Agritourism Businesses and Organizations”, 19th National and International Conference of Hellenic Society of Systemic Studies: Systemic Digital Transformation in Contemporary Business Ecosystems, 11-14 October 2023, Piraeus, Greece. https://confe.hsss.eu/wp-content/uploads/2023/10/HSSS-2023.pdf
• C.29. Bampa, V., Zouni, G., Katsanakis, I. (2023). “Resilience and Sustainability in Contemporary Tourism Ecosystems: Developing a holistic conceptual model”, 19th National and International Conference of Hellenic Society of Systemic Studies: Systemic Digital Transformation in Contemporary Business Ecosystems, 11-14 October 2023, Piraeus, Greece. https://confe.hsss.eu/wp-content/uploads/2023/10/HSSS-2023.pdf
• C.28. Zouni, G., Athanasiadis G., A., and Nika, M. (2023).The Impact of Antecedents on Airbnb Listing Prices: Evidence from Greece. EMAC Regional Conference 2023, September 27-29, 2023, University of Piraeus, Piraeus, Greece. https://proceedings.emac-online.org/pdfs/R2023-117238.pdf
• C.27. Lykoudi, D., Zouni G., and Tsogas, M. (2023). Profiling Tourists’ Segments with types of Destination Love: Matching Emotions to Demographics. EMAC Regional Conference 2023, September 27-29, 2023, University of Piraeus, Piraeus, Greece. https://proceedings.emac-online.org/index.cfm?abstractid=R2023-117194&Profiling%20Tourists%E2%80%99%20Segments%20with%20types%20of%20Destina
• C.26. Katsanakis, I., Zouni, G., and Stasinou, D. (2023). Contemporary digital marketing and tourism destination management tools in Greek tourism destinations: A qualitative approach. EMAC Regional Conference 2023, September 27-29, 2023, University of Piraeus, Piraeus, Greece. https://proceedings.emac-online.org/pdfs/R2023-117267.pdf
• C.25. Rapti, E., and Zouni, G. (2023). Adapting to the new normal: a study on Chinese outbound tourists’ travel behaviour in the post pandemic era. EMAC Regional Conference 2023, September 27-29, 2023, University of Piraeus, Piraeus, Greece. https://proceedings.emac-online.org/pdfs/R2023-117164.pdf
• C24. Athanasiadis G., A., Nika, M., and Zouni, G. (2023). Price Determinants of Airbnb Listings: A Study of Listings from Four Greek Regions. Eighth International Conference on Tourism and Leisure Studies – Tourism and Leisure Studies Research Network, June 14-16, 2023, University of Granada, Granada, Spain. https://cgscholar.com/cg_event/events/K23en/proposal/66428
• C23. Klouvidaki, D., and Zouni, G. (2021). The travel behaviour of vegetarians and vegans. How the market can attract them as tourists’’: The case of Greece as a travel destination for vegans and vegetarians. TOURMAN Conference Book of extended abstracts. Thessaloniki: International Hellenic University, School of Economics & Business. https://doi.org/10.5281/zenodo.5159065 [pp.1240-41]
• C22. Lykoudi, D., Zouni G., and Tsogas, M. (2019), A comparative, exploratory study of the emotional nature of love across different contexts. Proceedings of the European Marketing Academy, 48th, (8636) https://proceedings.emac-online.org/pdfs/pdfs/index.cfm?abstractid=A2019-8636&A%20comparative,%20exploratory%20study%20of%20the%20emotional
• C21. Didaskalou, E., Georgakellos, D., and Zouni, G. (2020). Environmentally-friendly Policies and Practices as a Marketing Tool in the Tourism industry: The Case of Hotels’ Websites in the Region of Attica, Greece, Fifth International Conference on Tourism & Leisure Studies June 18 – 19, 2020 University of Dubrovnik, Dubrovnik, Croatia [virtual presentation].
• C20. Zouni, G., and Roumpoglou A. (2019). Developing a digital marketing strategy for Thessaloniki as a tourism destination, TOURMAN 2019, October 2019, Thessaloniki, Greece. https://www.tourman.gr/files/TOURMAN_2018_Proceedings_Final.pdf, p.2
• C19. Zouni, G. (2018). Marketing strategies for the visibility of heritage. Fostering regional development through the Cultural Routes of the Council of Europe. [Workshop Moderator], Routes4U meeting for the Adriatic and Ionian Region (EUSAIR), 6 June 2018, Venice, Italy. https://rm.coe.int/16808afbff
• C18. Zouni G., and Gkougkoulitsas T. (2017). Strategic Marketing Planning for Thessaloniki, Greece. IEREK Conference on Cultural Sustainable Tourism, 4-6 September 2017, Thessaloniki, Kentriki Makedonia https://www.ierek.com/events/cultural-sustainable-tourism
• C17. Zouni, G., Kanellopoulou, S., Kourou, G., and Kouveli, D. (2017). Η Ανάλυση Μάρκετινγκ ως Εργαλείο στην Ανάπτυξη των Προορισμών: Το Παράδειγμα των Λιβαδιών Πάικου. 2o Πανελλήνιο Συνέδριο Marketing & Branding Τόπου, 31 Μαρτίου – 4 Απριλίου 2017, Λάρισα. [http://www.placemarketing2.gr/wp-content/uploads/2017/03/programme-%CE%9C%CE%92%CE%A42.pdf, σελ.11]
• C16. Kyriakou M., Tsogas, M., Thanasoula, K., Zouni, G. (2017). Community-Based Creative Tourism: Η Περίπτωση του Δουργουτίου. 2o Πανελλήνιο Συνέδριο Marketing & Branding Τόπου, 31 Μαρτίου – 4 Απριλίου 2017, Λάρισα. [http://www.placemarketing2.gr/wp-content/uploads/2017/03/programme-%CE%9C%CE%92%CE%A42.pdf, σελ.7]
• C15. Lykoudi, D., Pitsakis, K., and Zouni, G. (2015). Modeling the perceived impacts of mega events on host residents’ overall satisfaction. Proceedings of the 44th European Marketing Conference (EMAC), Leuven, Belgium, May 26-29, 2015. ISBN number: 978-90-823-8339-0 [book of abstracts, https://kuleuvencongres.be/EMAC2015/w/files/program/]
• C14. Zouni, G., Toulias, G., Vlachakis, E., and Seraskeri, N. (2015). Η Γειτονιά ως Τουριστικός Προορισμός: Διερεύνηση της γειτονιάς του Δουργουτίου στην Αθήνα. 13ο Επιστημονικό Συνέδριο του Ελληνικού Τμήματος της Ευρωπαϊκής Εταιρείας Περιφερειακής Επιστήμης (ERSA), Αθήνα, Ελλάδα. http://eurogeographyjournal.eu/articles/PROGRAMME%20ERSA-GR%202015.pdf
• C13. Zouni, G., Lykoudi, D., and Kouremenos, A. (2013). Customer Value and Satisfaction: Investigation of the Relationship and Gaps between destination visitors and tourism providers, [poster presentation], 42th EMAC Annual Conference, Istanbul Technical University, Istanbul, Turkey, 4-7 June 2013. ISBN 978-9944-380-10-2.
• C12. Davvetas, Β., Zouni, G., and Kouremenos, A. (2012) To Stay or not to Stay: Travel Demographic and Behavior Characteristic as Stay Determinants at a Destination, 2nd Advances in Hospitality and Tourism Marketing and Management (AHTMM) Conference, 31 May-3 June, 201, Corfu, Greece. ISBN 978-960-287-139-3 http://www.ahtmm.com/conference-proceedings/2nd-ahtmm-conference-proceedings/
• C11. Ζούνη, Γ., Παπαδημόπουλος, Θ., και Τσόγκας (2012). Μάρκετινγκ Ιστορικών Προορισμών: Από το “Αρχαίο Πνεύμα Αθάνατο” στο Become Olympian, 1o Πανελλήνιο Συνέδριο Marketing & Branding Τόπου, Βόλος, 30 Μαρτίου – 1 Απριλίου 2012 http://www.placemarketing.gr/
• C10. Zouni, G. (2011). Do catering providers know their customers and the food experiences they give them? A gap analysis at a tourism destination

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  IMIC 2011 – Valuing the food experience, 2-3 Feb 2011, Athens, Greece. 3 Feb 2011, Athens, Greece. http://www.conferences.gr/fileadmin/IMIC/2011/Presentations/Zouni.pdf
• C9. Zouni, G., Lykoudi, D.M., and Tsogas, M. (2011). Customer value – encounter satisfaction – overall satisfaction: An empirical examination of the relationship in a destination, 3rd BIC on Services Marketing, Çeşme, İzmir, Turkey, 07-09 September: Dokuz Eylül University, Faculty of Business. http://web.deu.edu.tr/3bic/Programme.html
• C8. Tsogas,M., Savva, I., and Zouni, G. (2011). Perceptions of value of foreign tourists when visiting a tourist sub-destination. 3rd BIC on Services Marketing, Çeşme, İzmir, Turkey, 07-09 September: Dokuz Eylül University, Faculty of Business. http://web.deu.edu.tr/3bic/Programme.html
• C7. Tsogas, M., Zouni, G., & Kouremenos, A. (2010). Developing a scale for the measurement of customer value from a destination experience. Proceedings of the 39th EMAC Conference, European Marketing Academy (EMAC), Copenhagen 2010, (June 1-4, 2010, Copenhagen, Denmark). ISBN: 9788792569011 8792569013.
• C6. Zouni, G. & Lykoudi, D. (2010). Are Tourists’ Demographic Factors Affecting Propensity to Stay at a Heritage Destination? A Logistic Regression Analysis Investigation. Proceedings of the 39th EMAC Conference, European Marketing Academy (EMAC), Copenhagen 2010, (June 1-4, 2010, Copenhagen, Denmark) . ISBN: 9788792569011 8792569013.
• C5. Zouni, G. & Kouremenos, A. (2009). How to Co-Create With a Stranger? The Gap between Real Demographic Profile Of Customers And Service Providers’ Perceptions, The 2009 Naples Forum on Service: Service-Dominant Logic, Service Science, and Network Theory Capri, Italy, June 16-19. http://www.naplesforumonservice.it/public/index.php?node=65&nm=Paper%2FPublication
• C4. Zouni, G. & Kouremenos, A. (2009). Whose Perceptions Are Reality? Revealing the Gap Between Real Demographic Profile Of Visitors And Tourism Providers’ Perceptions, Proceedings of the 38th European Marketing Academy (EMAC) Conference, May 26-29, 2009, Nantes, France. OCLC Work Id: 369600687.
• C3. Zouni, G. & Kouremenos, A. (2008). Measuring tourist experience at destinations: a modified gap analysis, European Marketing Academy Conference (EMAC), Poster session. Proceedings of the 37th European Marketing Academy (EMAC) Conference, in Perks, K.J., Shukla, P. (ed): Marketing Landscapes: A Pause for Thought (May 27-30, 2008, Brighton, UK). ISBN (Print), 9781905593422 https://books.google.gr/books/about/Marketing_Landscapes.html?id=D6lAPgAACAAJ&redir_esc=y
• C2. [BEST FULL PAPER AWARD] Zouni, G., and Kouremenos, A. (2008). Do Tourism Providers Know their Visitors? An Investigation of Tourism Experience at a Destination. In: Conference Proceedings of the 17th Annual CHME Research Conference. The Scottish Hotel School, Universities’ Design and Print, Glasgow, pp. 574-588, University of Strathclyde, Glasgow, UK, 12-14, May. ISBN 0954803914, 9780954803919 https://www.bookdepository.com/Conference-Proceedings-17th-Annual-CHME-Research-Conference-Council-for-Hospitality-Management-Education/9780954803919
• C1. Zouni, G. & Kouremenos, A. (2007). A gap analysis of tourist destination experience’s evaluation and provider’s estimation of tourist’s Evaluation, in: Andreu, L., Gnoth, J. and Kozak, M. (ed.) Proceedings of the 2007 Advances in Tourism Marketing Conference, Valencia, Spain, September 10-12, 2007 Publicacions de la Universitat de València. ISBN 9788437068671.

B. Academic Volumes, Peer-Reviewed Book Chapters and Books

• B.24. Katsanakis, I., Zouni, G. (2025). “Designing a Conceptual Framework for a Knowledge Hub in Tourism Destinations: Data Integration across Ecosystem Stakeholders”, In Emrouznejad, A., Bersimis, S. & Georgakellos D. (eds) Advanced Data Analytics, Machine Learning and AI in Business, Springer. https://econpapers.repec.org/bookchap/sprlnopch/978-3-032-23493-3_5f38.htm
• B.23. Katsanakis, I., Zouni, G., Nika, M.-S., Kefalas, S. (2025). “Understanding Visitor Experience in the Hospitality and Tourism Sector through Text Analytics: A Case Study from a Greek Tourism Destination”, In Emrouznejad, A., Bersimis, S. & Georgakellos D. (eds) Advanced Data Analytics, Machine Learning and AI in Business, Springer.
• B.22 Balzan, A., Jiménez-Zarco, A. I., Gomis-López, J. M., & Zouni, G. (2025). Positioning Greek Islands as sustainable destinations: A proposal of digital marketing strategy for Elafonisos, Greece. In book: A Research Agenda for Tourism, Digitalisation and Sustainability (pp.27-44) DOI:10.4337/9781035346011.00008.
• B.21. Katsanakis, I., Zouni, G., Spasos, S., Lykoudi, D.-M., & Akriotis, N. (2025). “Exploring the Impact of Artificial Intelligence on the Tourism Industry: Opportunities and Challenges”, In Zarkada A. (ed) Empowering Digital Transformation, Springer Nature, pp. 154-178, 978-3-031-96930-0. https://www.springerprofessional.de/en/exploring-the-impact-of-artificial-intelligence-on-the-tourism-i/51182598
• B.20. Zouni, G., & Katsanakis (2025). “Profiling Slow Tourists and Implications for Marketing and Product Development”, In V. Katsoni & C. Costa (eds) Innovation and Creativity in Tourism, Business and Social Sciences. Springer, Cham, https://link.springer.com/book/9783031784705
• B.19. Rapti, E., and Zouni, G. (2024). Changes in Travel Behaviour Caused by COVID-19: The Case Study of Outbound Chinese Tourists. In Shem Wambugu Maingi, Vanessa GB Gowreesunkar, and Maximiliano E Korstanje (Eds.) Tourist Behaviour and the New Normal, Volume I: Implications for Tourism Resilience (Ch. 4). Springer International Publishing AG. ISBN: 9783031458477 https://www.springerprofessional.de/tourist-behaviour-and-the-new-normal-volume-i/26707572
• B.18. Zouni, G., Katsanakis, I., Klintsaris, C. (2024). “Online Travel Behavior of Millennials Versus Gen Z: A Comparative Analysis”. In: Stylos, N., Rahimi, R., Robinson, P. (eds) Contemporary Marketing Management for Tourism and Hospitality. Palgrave Macmillan, Cham, pp. 153-176, https://doi.org/10.1007/978-3-031-65049-9_7
• B.17. Λυκούδη Δ., Ζούνη Γ., και Τσόγκας Μ. (2024). Διερεύνηση του συναισθήματος της Αγάπης για έναν Τουριστικο Προορισμο που αναπτύσσεται απο την επαφή με τους ντόπιους. Τιμητικός Τόμος Ομότιμου Καθηγητή Λ. Χυτήρη, Εκδόσεις Πανεπιστημίου Πειραιώς (σελ. 438-455). https://www.ode.unipi.gr/images/stories/Faculty/epistimonikos_tomos_lchytiri.pdf
• B.16. Zouni G. and Roumpoglou A. (2024). Digital Marketing Strategy in Destinations: The Case of Thessaloniki, Greece. Τιμητικός Τόμος Ομότιμου Καθηγητή Λ. Χυτήρη, Εκδόσεις Πανεπιστημίου Πειραιώς (σελ. 423-437). https://www.ode.unipi.gr/images/stories/Faculty/epistimonikos_tomos_lchytiri.pdf
• B15. Lykoudi, D. M., Zouni, G., & Tsogas, M. M. (2023). Self-love emotion as a novel type of love for tourism destinations. In Affect and Emotion in Tourism (pp. 233-254). Routledge. https://www.taylorfrancis.com/chapters/edit/10.4324/9781003292241-15/self-love-emotion-novel-type-love-tourism-destinations-dimitra-margieta-lykoudi-georgia-zouni-markos-marios-tsogas
• B14. Zouni, G. (2022). Sport Tourism Types and Needs. In Buhalis, D. (Ed.) Encyclopedia of Tourism Management and Marketing (pp. 220-223). Edward Elgar Publishing. https://doi.org/10.4337/9781800377486.sport.tourism.types
• B13. Zouni G. & Stratoudaki, M. (2021).  Do tourism providers know their visitors’ online behavior? An investigation of digital customer Journey at a Mediterranean destination, In Bozzato, S., & Guadagnoli (ed.) Tourism in the Mediterranean area between fragility, crisis and new frontiers of development: comparison of practices. Book Series Tourism Studies on the Mediterranean Region. The McGraw-Hill Companies. (pp.215-240) ISBN 978-88-386-5555-5
• B12. Klouvidaki, D., and Zouni, G. (2021). ‘Travel behaviour of vegetarians and vegans: Investigation and marketing proposals to facilitate the development of vegan food tourism”, In Christou, E., & Fotiadis, A. (2022). Restarting tourism, travel and hospitality. MISC, International Hellenic University. ISBN: 978-618-5630-05-8. https://www.researchgate.net/profile/Anestis-Fotiadis-2/publication/359204067_Book_-_Restarting_Tourism/links/622e430da39db062db9a71ea/Book-Restarting-Tourism.pdf#page=284
• Β11. Zouni, G. (2020). Greek Honeymoons: Destination Preferences of national honeymoon travelers, In Daniels, M. and Loveless, C (ed.). Daniels, M., & Wosicki, C. Wedding planning and management: Consultancy for diverse clients. Routledge, 3rd edition, Chapter 5, Case 5.2 (p. 95). DOI 10.4324/9780429276828 https://doi.org/10.4324/9780429276828
• Β10. Zouni, G. (2019). Branding Strategy for the Adriatic and Ionian Region Analysis and Recommendations. Printed at Council of Europe (page no3. the name of the Author). Pages 159 https://www.adriatic-ionian.eu/wp-content/uploads/2020/07/branding-AI.pdf
• Β9. Zouni G., and Gkougkoulitsas T. (2019). Tourism Μarketing strategies incorporating both tourists and tourism professionals: the case of Thessaloniki, Greece, in Cultural Sustainable Tourism A Selection of Research Papers from IEREK Conference on Cultural Sustainable Tourism (CST), Greece 2017 Editors: Stankov, U., Boemi, S.-N., Attia, S., Kostopoulou, S., Mohareb, N. (Eds.), Springer International Publishing, pp. 161-165. Doi: 10.1007/978-3-030-10804-5_16 https://link.springer.com/chapter/10.1007/978-3-030-10804-5_16
• Β8. Lykoudi, D., and Zouni, G. (2019, under review). Comparing the perceived entertainment, economic and urban development impacts on resident’s satisfaction with a mega event: A MIMIC model for Olympic Games mega events. Τιμητικός Τόμος Ομότιμου Καθηγητή Π. Μάλλιαρη, Εκδόσεις Πανεπιστημίου Πειραιώς
• Β7. Zouni, G. (2018). Marketing of Cultural Routes In Council of Europe (eds) Roadmap for the Adriatic-Ionian Region. Heritage protection, cultural tourism and transnational cooperation through the Cultural Routes. Printed at Council of Europe, pp. 56-71 https://rm.coe.int/16808ecc0a
• Β6. Thelen, S., Zouni, G., Papatheodorou, Α., Tsartas, P., and Stergiou, D. (2017). Reviewing and upgrading the education and training curricula to revamp Greece’s tourism know-how, EU funded grant project, Greek Ministry of Tourism ed. Reference No.: SRSS/S2016/013. Pages 183.         http://www.mintour.gov.gr/userfiles/de145b9b-fc1f-4650-91eb-b6315a192e52/Act%203.1.%20-%20FINAL%20REPORT.docx
• Β5. Zouni, G. (2015). Skills of Digital Marketing Executive in Tourism – Published by INSETE – IME GSEVEE – EPANAD, with the co-financing of Greece and the European Union, 62 pages. http://www.eiead.gr/publications/docs/
• Β4. Zouni, G., and Tsogas, M.M (2014). Is overall satisfaction broader than the cumulative sum of individual experiences? An Investigation of Tourism Experience at a Destination, Honorary Volume of Emeritus Professor M. Kondylis, University of Piraeus Publications (pp. 675-688) (ISBN: 978-969-6897-05-4)
• Β3. Lykoudi, D., and Zouni, G. (2013). Host residents’ perceptions towards a mega event: the case of the Athens 2004 Olympic Games. Cravidão, F., & Santos, N. (Eds.). (Turismo e cultura: destinos e competitividade. Imprensa da Universidade de Coimbra/ Coimbra University Press. 15 pages.       Doi: 10.14195/978-989-26-0754-2_16).  http://dx.doi.org/10.14195/978-989-26-0754-2_16
• Β2. Zouni, G., (2012) Services Marketing: Integrating Customer Perspective in Service Experience Measurement Schemes, Honorary Volume of Emeritus Professor M. Kondylis, University of Piraeus Publications (pp. 863-875, ISBN:378.495’05 ΠΑΝ) http://okeanos.lib.unipi.gr/Record/H00000046441
• Β1. Zouni, G., (2011). Marketing of tourist destinations: differences in assessments and perceptions of the tourist experience between professionals and tourists. Doctoral Thesis, Department of Business Organisation and Management, University of Piraeus, University of Piraeus Publications. http://dione.lib.unipi.gr/xmlui/handle/unipi/6813

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